Many property owners are discovering decorative and stamped concrete materials as an alternative replacement material for counter tops as well as for many other home applications. Decorative concrete can also be used to finish:

• Garages
• Driveways
• Patios
• Basements
• Sinks

Because of the wide-scale applicability of decorative concrete, many contractors can find unique ways to market themselves and their services to homeowners who may need some of these durable products to replace or redo damaged or dilapidated property.

Need to educate home owners

One way for contractors to market themselves and their products is to maintain a database of homeowners in their state or the counties they serve. Decorative concrete contractors can maintain a list of their current and past customers and disseminate monthly educational information to all the homeowners in their databases through newsletters. Such a strategy will enable them to speak directly about the benefits of decorative concrete from time to time.

Put your portfolio on a tablet

Marketing your portfolio is one great way for decorative concrete contractors to promote their work. A well-organized marketing portfolio can be prepared and packaged on portable mobile communication gadgets such as tablets. New research has shown that increasing numbers of decorative concrete contractors are using iPads for promotion and marketing of their services.

Use of your showroom

Having a showroom is a great way to showcase your work. A well-arranged and decorated showroom showing the decorative products with which the contractor works will obviously help the contractor make a great marketing presentation. A great showroom will include decorative concrete products such as:

• Tools and stamps
• Sealers and coatings
• Safety products
• Colorants and admixtures
• Vertical concrete
• Countertop products
• Overlay and repair products
• Stains 
• Proline concrete stamps

Marketing opportunities through social media

Do you network with groups through social media? If not, you should. Social media has many benefits, and you can target prospective clients by preselecting demographic characteristics such as sex, age, region and home ownership status. 

Deco-Crete Supply has lots of experience in the field of decorative concrete works. The owner of the company, Jason Geiser, started his career in the decorative concrete industry a long time ago, and as a provider of decorative concrete products, he fully understands the obligations of the decorative concrete contractor and has earned the trust of many satisfied customers.

Visit or contact Deco-Crete Supply today at one of our three locations:
133 North Kohler Road
Orrville, OH 44667
Tel (330) 682-5678

723 Taylor Avenue
Columbus, OH 43219
Tel (614) 253-3326

7941 Granger Road
Cleveland, OH 44125
Tel (216) 573-0770